Lotte Members Selected as Government Data Voucher Supplier for 2 Consecutive Years

Support for Data Services to SMEs and Small Business Owners
"Continuing Win-Win Cooperation with Customized Data"

[Asia Economy Reporter Yuri Kim] Lotte Members announced on the 26th that it has been selected as a government data voucher project supplier for the second consecutive year. It received positive evaluations for possessing big data on distribution channels encompassing department stores, marts, supermarkets, convenience stores, online malls, duty-free shops, outlets, complex malls, electronics retailers, hotels & resorts, and movie theaters.

The government data voucher project, led by the Korea Data Agency (KDATA), supports small and medium-sized enterprises (SMEs) and startups by providing data purchase and processing services in the form of vouchers to help them gain momentum for innovative growth through developing new services or products using data.

Data companies selected as data voucher suppliers provide data services to demand companies such as SMEs, small business owners, and prospective entrepreneurs. Conversely, when selected as a demand company, they are matched with a desired supplier company and can receive data purchase and processing services for a certain period.

For example, last year, among the demand companies, a children's clothing company A analyzed purchase behavior patterns of its own and competitors' customers through Lotte Members' data services to identify potential customers and establish marketing execution strategies. Demand company B, operating a women's clothing brand, also derived the optimal timing and methods for marketing using market analysis data of its own and competitors.

Kim Geun-su, head of the Data Business Division at Lotte Members, said, "Despite the increasingly fierce competition as data companies rush to enter the market, we are pleased and grateful to be selected once again following last year," adding, "This year as well, we will continue win-win cooperation through customized data services that can practically help SMEs and small business owners."

Meanwhile, approximately 123 billion KRW was invested in last year's government data voucher project, providing a total of over 2,500 data services to SMEs and small business owners.

This content was produced with the assistance of AI translation services.