I Will Be the Beloved Citizens' Feet! ... Busan City Strengthens Service for 'Dongbaek Taxi' Users

Busan City Hall.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Busan City is significantly enhancing user services to establish the local currency-based taxi call platform ‘Dongbaek Taxi’.

Dongbaek Taxi, officially launched on December 1st through cooperation between Busan City and the local taxi industry, surpassed 8,000 calls per day and 15,304 registered taxis within about 50 days of its release.

The registration rate for Dongbaek Taxi is about 75%, considering that there are approximately 20,000 taxis actually operating in Busan city.

Since the end of December last year, when social distancing policies were strengthened to curb the spread of COVID-19, the rapidly increasing daily call volume shifted to a moderate growth trend.

The improvement of user services is a proactive measure taken by Busan City to continuously attract citizens’ interest in Dongbaek Taxi.

The city conducted a thorough inspection of inconveniences experienced by Dongbaek Taxi users and confirmed that most issues were system-related, such as poor passenger location detection during calls and detour route guidance, and took measures to urgently improve these by the end of March.

Until Dongbaek Taxi is fully settled, meetings to check for inconveniences will be held once a month.

Until system improvements are completed in March, the coupon event will be expanded: a welcome coupon worth 3,000 KRW will be given to existing Dongbaekjeon subscribers, and a call appreciation coupon worth 3,000 KRW will be additionally provided to customers who use Dongbaek Taxi once or three times, respectively.

Detailed coupon usage instructions can be found on Busan City’s Kakao Channel.

To facilitate citizen convenience, a promotional video for Dongbaek Taxi will also be distributed. The video includes comedian Song I-ji’s Dongbaek Taxi experience, how to use Dongbaek Taxi via the Dongbaek app, and how to use discount coupons, allowing citizens who have never ridden Dongbaek Taxi to learn about it through the video.

Park Hyung-jun, Mayor of Busan City, said, “We will listen more closely to the voices of citizens to ensure that Dongbaek Taxi is loved as the feet of the citizens.”

This content was produced with the assistance of AI translation services.