Nongshim Baehongdong, the Emerging Bibimmyun Challenger Standing Firm Against the Absolute Stronghold
[Asia Economy Reporter Lim Chun-han] Nongshim's Baehongdong Bibimmyun has emerged as a rising power in the bibimmyun market. Launched last year, Baehongdong Bibimmyun has sold over 20 billion KRW, ranking second in sales in the bibimmyun market. After investing over a year researching the optimal combination by visiting bibim noodle specialty restaurants nationwide, Nongshim's ambitious product has changed the market landscape.
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Nongshim selected red chili peppers as the spicy ingredient and dongchimi for a tangy flavor, adding pear to enhance the refreshing taste. Notably, many bibim noodle specialty restaurants and chefs use chili powder instead of gochujang to achieve a clean bibim sauce flavor. Inspired by this, Nongshim ground red chili peppers as is and matured them together with ingredients like pear and dongchimi to complete their unique bibim sauce.
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