‘Juhong’ Shaped Like a Donut Buzzes... Jirisan Sancheong Gotgam Festival Selected for Korea Festival Content Award

Grand Prize in Festival Category for 7 Consecutive Years, Boosting Income and Revitalizing Local Economy 'Eusseuk'

Jirisan Sancheong Gotgam Drying Work Site.

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] The ‘Jirisan Sancheong Gotgam Festival’ has been selected as the ‘Korea Festival Contents Grand Prize’ for seven consecutive years.

According to Sancheong-gun on the 24th, the Jirisan Sancheong Gotgam Festival received the grand prize in the festival category at the Korea Festival Contents Grand Prize, hosted by the Korea Festival Contents Association and sponsored by Seoul City and the Korea Tourism Organization.

Sancheong-gun has enjoyed the joy of winning for seven consecutive years, starting with the award in the festival program category in 2016.

The Jirisan Sancheong Gotgam Festival, a purely private-led event, has been safely conducted both online and offline, receiving high praise for contributing to the actual income increase of residents and revitalization of the local economy.

This year’s 15th festival focused on operating offline sales markets intensively, while also conducting planned exhibitions online, real-time broadcast sales, and various events. It recorded high sales performance targeting young people and children, while simultaneously eliciting consumer response.

This year, Sancheong Gotgam recorded high prices thanks to the good harvest of the raw persimmon ‘Sancheong Gojongsi,’ showing an increase in both auction volume and amount compared to the previous year.

Sancheong Gojongsi was selected as Korea’s representative fruit for six consecutive years at the ‘2021 Korea Representative Fruit Selection Contest’ hosted by the Ministry of Agriculture, Food and Rural Affairs at the end of last year, receiving the highest award in the forestry fruit sector.

Currently, about 1,300 farms produce about 2,700 tons annually of Sancheong Gotgam, generating farm income worth 40 billion won.

A county official said, “We thank the members of the Jirisan Sancheong Gotgam Producers Association and local residents who worked hard to enable the Jirisan Sancheong Gotgam Festival to win for seven consecutive years,” adding, “We will maintain the reputation of Sancheong Gotgam as the best in taste and quality nationwide and make it a premium festival through the development of abundant programs.”

The Korea Festival Contents Grand Prize, celebrating its 10th anniversary this year, began in 2013 and is an annual award ceremony for Korea’s representative festivals.

This content was produced with the assistance of AI translation services.