Life Insurance Association: "Meet Insurance Introduced Directly by Agents on YouTube"

YouTube Channel Launches 'Solid Life Insurance Basics' Series
Content Tailored to MZ Generation's Perspective Planned

[Asia Economy Reporter Ki Ha-young] The Life Insurance Association is engaging in communication with the MZ generation (Millennials + Generation Z) by revitalizing its YouTube channel.

On the 24th, the Life Insurance Association announced that it uploaded three videos from the whole life insurance segment of its self-produced series "Solid Life Insurance Basics (Tansaenggi)" to its YouTube channel. Starting with the whole life insurance segment, videos on various life insurance products such as pension insurance, cancer insurance, and variable insurance will be uploaded sequentially.

The "Solid Life Insurance Basics (Tansaenggi)" series is a self-produced video featuring sales agents from the field and various experts from the association, unlike the association’s previous outsourced videos. It is characterized by the appearance of sales agents with different personalities from each life insurance company, who vividly introduce various cases experienced in the sales field along with explanations of the products.

This reflects recent changes in the media environment where digital and internet media such as YouTube have become central. In particular, since Chairman Jeong Hee-su took office in December 2020, there has been acceleration in digital transformation and internet/SNS promotion tailored to the MZ generation’s perspective.

Going forward, the Life Insurance Association plans to operate its YouTube channel with useful content for consumers, such as informational videos that clarify various misunderstandings about life insurance or explain important issues, and videos that sincerely show the diverse aspects of life insurance industry workers.

An association official said, "We expect that by delivering accurate information about life insurance through various contents using YouTube, both consumers’ understanding of life insurance and the industry’s image will be enhanced."

This content was produced with the assistance of AI translation services.