Adding Local Specialties and Content Creates Regional Win-Win Synergy

E-commerce Product Planner One-Month Stay in Changwon
Ongoing Recruitment of Participants... Expansion to Pohang and Jeonnam Areas

Web Documentary Created by TMON: "Recipe for Prosperity, Changwon Edition"

A product planner working at an e-commerce company in Seoul moves down to Changwon to live there for a month. Leaving behind the always busy daily routine, they stay in the region, meet local producers, and sometimes gain cooking recipes from their stories. This is the content featured in the web documentary "Well-Living Recipe Changwon Edition," recently released by TMON on YouTube. It documents a project where employees live in Changwon for a month in a ‘workation’ style (a work format combining vacation and work), experiencing and discovering various local products and cultures.

According to TMON on the 24th, the one-month living project that started in Changwon at the end of last year will expand this year to Pohang City, Jeollanam-do, and other areas. To this end, Jang Yoon-seok, CEO of TMON, plans to continuously recruit participants for the one-month living project through the internal community ‘Tniverse’ established for employees.

TMON’s one-month living project focuses on employees residing directly in the area to develop specialized products that can contribute to the local economy and small business sales channels, as well as creating content that can be linked to tourism and other sectors. In Changwon, a team of about five people, including product planners and filming staff, started the one-month living project. The result was the creation of the "Well-Living Recipe Changwon Edition." TMON plans to release this four-episode web documentary every Thursday. The first episode features the life story of a persimmon farmer with 31 years of experience producing low-carbon farming persimmons. Future episodes will introduce various local producers such as those of fermented tea and anchovies. The videos include not only local agricultural and marine products but also experiential and travel products, which will be sold through a special exhibition prepared by TMON.

A TMON official explained, "This is not just about developing and selling products, but a project to link products and content as content commerce," adding, "The goal is to combine local agricultural products with content to add information and fun, strengthen product competitiveness, and coexist with local producers."

TMON’s expansion of the regional one-month living project is also connected to the company-wide ‘Remote & Smart Work’ initiative recently declared by CEO Jang. He has stated that TMON employees will be able to work without being restricted by location, adapting to their personal work styles and situations. To implement this within the first half of the year, branch offices outside the Seoul Daechi-dong headquarters are being established. The work-from-home system, currently in place for quarantine reasons, is also preparing to transform into a new form. The introduction of a metaverse-style virtual office to maximize efficiency and productivity is also being pursued.

CEO Jang emphasized, "You can work in Jeju Island, Changwon, or Busan," adding, "We will abandon the outdated industrial-era work methods and pursue efficiency by utilizing evolved communication technologies."

This content was produced with the assistance of AI translation services.