Starfield Hosts 'Sasakhorangjeon (Tiger Exhibition)' Featuring Tigers for Lunar New Year

All Starfield Locations, 'The Korean Tiger Returns Digitally' Exhibition Until February 11

Starfield will hold the 'Sasaekhorang Exhibition' at all its locations until the 11th of next month. The exhibition features a majestic and dynamic tiger displayed on a 20-meter-high media tower and a 78-meter-wide panoramic screen.

[Asia Economy Reporter Kim Yuri] Starfield has prepared an exhibition that revives the Korean tiger, which disappeared from the Korean Peninsula in the Year of the Black Tiger, as a large media tower, allowing visitors to feel the energy of the tiger.

Shinsegae Property announced on the 24th that, together with Blue Canvas (L Factory) and Meta Galaxia, it will hold the 'Sasakhorang Exhibition'?which blends tradition and modernity by depicting tigers in folk paintings, Western paintings, and illustrations?at all Starfield locations (Hanam, Goyang, COEX Mall, Anseong) and Starfield City (Wirye, Bucheon, Myeongji) until the 11th of next month.

Under the theme "The tiger digitally returned to this land," this exhibition features artists Jiminseon, Park Seungwoo (Kazebak), Osaekbitdalm (Kang Yujin, Son Uah, Kwon Hyejung), and Noiser, who are receiving great attention in the NFT (Non-Fungible Token) market. NFTs are virtual assets that use blockchain technology to assign unique identification values to digital content, granting scarcity, and are gaining attention in the media content market. Starfield explained that it planned this exhibition to introduce NFT artworks to customers and to convey the vibrant energy of the tiger for the New Year.

The artworks transformed into media art will be exhibited throughout Starfield via large media towers, panorama screens, LED billboards, smart frames, kiosks, and more. In particular, the company stated that visitors will be able to impressively enjoy the majestic and dynamic image of the tiger displayed on the 20-meter-high media tower and the 78-meter-wide panorama screen.

Additionally, during the Lunar New Year holiday, Starfield Hanam, Goyang, and Anseong will operate tiger-themed photo zones and mini-game zones using traditional folk games from the 29th until the 2nd of next month. Gifts will also be prepared for customers who win games or participate in SNS certification events.

For those preparing holiday gifts, popup stores featuring items such as children’s toys, fashion, health, and luxury goods will be available at all Starfield locations. Details about participating brands and more information can be found on the Starfield website.

This content was produced with the assistance of AI translation services.