Kookmin Bank, DanjiTalk Event... "Share Stories About the House You Live In"
Stories from Real Residents, Popular DanjiTalk Revamp
[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 21st that it conducted the ‘DanjiTalk Event Returns’ on its real estate information platform, KB Real Estate.
This event targets customers who write DanjiTalk posts on the KB Real Estate app until the end of February. The first 20,000 customers who register one DanjiTalk post and at least one photo will receive a Starbucks mobile coupon. Additionally, 1,000 customers who register three DanjiTalk posts and three photos will be entered into a draw to receive a BHC mobile coupon.
In November last year, KB Real Estate revamped its real estate community service ‘DanjiTalk’ and introduced the ‘Popular DanjiTalk’ feature. This feature displays vivid reviews written directly by residents, such as attractive points of each complex or apartment photos, on the app’s main screen upon login. The popular DanjiTalk posts are ranked from 1st to 30th based on the number of ‘likes’ received and can be viewed on the main screen accordingly.
A KB Kookmin Bank official stated, “This event was planned to allow customers to experience both the existing DanjiTalk and the revamped Popular DanjiTalk services,” adding, “We hope KB Real Estate’s DanjiTalk becomes a community space where people can share reviews of homes they live in or are interested in and exchange questions.”
Meanwhile, in November last year, KB Kookmin Bank released an advertisement video under the slogan ‘Persistent Real Estate Information, KB Real Estate.’ The video featured actors Park Hee-soon, Yoo Yeon-seok, Lee Kwang-soo, and Chae Soo-bin, and attracted attention with film-like directing techniques.
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In December last year, KB Kookmin Bank produced the real estate investment entertainment content ‘Naejip Marble’ and released it on its YouTube channel. Real estate specialist YouTuber Bu-il-nam and YouTuber and broadcaster Yoo Byung-jae hosted the game, with six YouTubers participating as players. The content featured a competition of virtual investment profits earned by buying and selling apartment listings in Seoul and the metropolitan area using real transaction prices, listing prices, and complex reviews obtained from the KB Real Estate app, receiving positive responses.
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