LG Uplus Surpasses 500,000 Cumulative Visitors to 'Ilsangbi Ilsangui Teum'

[Asia Economy Reporter Eunmo Koo] The cumulative number of visitors to the complex cultural space for the MZ generation, ‘Ilsang Bi Ilsang-ui Teum,’ has surpassed 500,000. This achievement was made in about 500 days despite the prolonged COVID-19 pandemic.

LG Uplus announced on the 21st that the cumulative visitors to ‘Ilsang Bi Ilsang-ui Teum (Teum),’ which opened in September 2020 at 426 Gangnam-daero, Gangnam-gu, Seoul, reached 520,000 as of this month. This means that more than 1,000 people visit Teum daily on average.

Over the past 500 days, Teum has held various pop-up events including collaborations with Hyundai Motor’s Ioniq 5, Antenna, and Legoland, as well as ESG (environment, social, governance)-linked events such as the Zero Waste Festival and Cyclastic Day. Among these, the event that attracted the most visitors was ‘A Time Like a Gift,’ held in partnership with Disney Plus for about two months starting November last year.

Teum also communicates with the MZ generation through its dedicated application. The app allows users to easily view ongoing promotions and campaigns at Teum and to provide feedback on current exhibitions.

Analysis of Teum visitors showed that 78% of them belong to the MZ generation, aged in their 20s and 30s. This suggests that various exhibitions and events reflecting the tastes of the MZ generation have successfully attracted a young customer base.

Following the ‘Chaekbobusang Festival,’ which introduced Korea’s independent publishing culture in the first half of this year, Teum plans to run a campaign centered on LG Uplus’s character ‘Muneo.’ The ‘Don’t Fall 2022’ campaign, running from the 26th of this month to the 9th of next month, will feature encouraging messages from the character Muneo to young workers starting their careers. During the campaign, the first floor of Teum will host a roulette photo zone where visitors can check their 2022 New Year fortune and take commemorative photos, sell limited-edition Muneo goods, and hold events celebrating the Lunar New Year.

This content was produced with the assistance of AI translation services.