Shinsegae TV Shopping Changes Company Name to 'Shinsegae Live Shopping'
[Asia Economy Reporter Lim Chunhan] Shinsegae TV Shopping announced on the 21st that it will change its company name to Shinsegae Live Shopping to strengthen its vision and business capabilities as an online live shopping platform.
Currently, Shinsegae Live Shopping operates sales not only through T-commerce-based TV broadcasting but also through online and mobile live broadcasts.
Shinsegae Live Shopping plans to leap forward as the number one company in mobile business and digital platforms in the era of digital transformation.
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Shinsegae Live Shopping's CI and BI are scheduled to be changed around June, while the channel name used in TV and mobile broadcasts, Shinsegae Shopping, will be maintained.
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