Lotte Mart Raises Allowable Amount to 200,000 Won... Premium Hanwoo Gift Sets in High Demand

Lotte Mart, Hanwoo Sirloin Meat Set No. 2.

From the 20th to the 2nd of next month, Lotte Mart will conduct the main sales of 2022 Lunar New Year gift sets at all stores. This Lunar New Year, due to the revision of the Improper Solicitation and Graft Act, the gift allowance for agricultural, livestock, and marine products has been raised to 200,000 KRW. Additionally, with the COVID-19 pandemic causing people to send premium gifts instead of visiting their hometowns, there is an increasing demand for gift sets priced between 100,000 and 200,000 KRW. Lotte Mart has prepared about 20% more gift set items in this price range compared to last Lunar New Year and expanded product quantities by approximately 10%.

As a representative product, the 'Golden Sweetness Cheonan Pear and Chungju Apple' set (8 apples, 6 pears), composed of high-sugar fruits with about 20% higher sweetness than regular fruits, is offered at 199,000 KRW. The 'GAP Naju Pear and Chungju Apple' set (6 apples, 6 pears) and the 'GAP Cheongsong Apple and Asan Pear' set, both packaged in eco-friendly packaging, are each available for 129,000 KRW.

The 'Aged Hanwoo Sirloin and Low-fat Mixed Set' (1 kg sirloin, 500 g triangular cut, 500 g kurisal), aged for more than 20 days at Lotte Mart’s exclusive facility, can be purchased for 198,000 KRW. The 'Hanwoo Sirloin Meat Set No. 2,' consisting of Hanwoo sirloin, soup cuts, and bulgogi produced at the Fresh Quality Innovation Center, a facility certified by the Hazard Analysis and Critical Control Points (HACCP) system, is offered at 195,000 KRW for L.Point members.

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