Dried Persimmons Popular as Lunar New Year Gifts This Year... Lotte Department Store Sees 132% Sales Increase During Pre-Order Period

The five representative varieties of dried persimmons from the famous production areas sold at Lotte Department Store.

[Asia Economy Reporter Lim Chunhan] In celebration of the Year of the Black Tiger 2022, dried persimmons are gaining great popularity as Lunar New Year gifts.

According to Lotte Department Store on the 19th, during the pre-order sales period for Lunar New Year from the 17th of last month to the 6th of this month, dried persimmon sales increased significantly by 132% compared to the previous year, and even during the main sales period, growth has been maintained in the double digits.

As COVID-19 prolongs, demand for non-face-to-face gifts continues, leading to an increase in customers seeking traditional gifts such as Korean beef, dried persimmons, and dried yellow croaker. In particular, many customers are choosing dried persimmons as a special gift to commemorate the Year of the Tiger.

Lotte Department Store has carefully selected dried persimmons from famous domestic production areas and prepared a variety of unique gifts related to the tiger. Representative products include ‘Sangju Dungsi’, ‘Jirisan Sancheong Gojongsi’, ‘Cheongdo Bangeonsi’, ‘Yeongam Daebongsi’, and ‘Wanju Dure-si’.

Dried persimmon gift sets can be purchased not only at Lotte Department Stores nationwide but also on Lotte ON. By using Lotte ON’s ‘Smart Pick’ service, customers can visit a nearby Lotte Department Store to pick up their items directly without worrying about delivery.

A Lotte Department Store official said, "We recommend dried persimmons and tiger-related products to customers looking for special gifts to commemorate this year," adding, "We will strive to carefully select and present interesting gifts that can commemorate the year even amid the repetitive holidays every year."

This content was produced with the assistance of AI translation services.