French Premium Kitchenware 'Le Creuset' Wins 2022 Korea First Brand Award View original image

The French premium kitchenware brand ‘Le Creuset’ has won the Grand Prize in the cast iron cookware category at the ‘2022 Korea First Brand Awards.’


The ‘Korea First Brand Awards’ is an award where consumers directly participate in selecting the number one brand in each category leading the year, hosted by the Korea Consumer Forum.


Amid growing interest in healthy food culture and cast iron cookware due to COVID-19, Le Creuset earned the honor of winning the grand prize in this category for the first time with its outstanding technology and French-inspired design.


Founded in 1925 in the small town of Fresnoy in France, Le Creuset will celebrate its 100th anniversary the year after next. The brand is loved by cooking enthusiasts worldwide, including Europe, North America, and Asia, for its artisan handcraft-based cast iron casting techniques and product durability.



A Le Creuset representative said, “This award was possible because consumers recognized that Le Creuset Korea is leading positive changes in Korea’s food culture,” adding, “In the post-COVID era, we want to add warm comfort to the bodies and minds of Korean consumers through healthy food culture and beautiful table settings.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing