Mirae Asset Securities Web Drama Surpasses 300,000 Cumulative Views

Unprecedented Attention for In-House Produced Company Web Drama

[Asia Economy Reporter Song Hwajeong] Mirae Asset Securities' web drama "Company of the Future," which showcased a new attempt at company web dramas, surpassed 300,000 cumulative views and will conclude with its fifth episode on the 14th.

According to Mirae Asset Securities on the 14th, while existing securities firms' YouTube content mainly consists of professional topics such as market conditions and stock analysis, "Company of the Future," which featured a solid storyline and detailed portrayal of office workers' lives, achieved 100,000 views for its first episode and exceeded 305,000 views by the fourth episode, successfully gaining strong viewer response.

"Company of the Future" is an ambitious content produced by Mirae Asset Securities to communicate with MZ (Millennial + Generation Z) generation customers, ranging from fresh subject matter to professional job introductions. It is a five-part series depicting the growth of research assistants (RAs) who joined the securities firm aspiring to become analysts, composed of episodes featuring the main character Mirae, senior Gyuho, and rival Taemi.

Starting with "ep1. I am an Analyst" on the 17th of last month, followed by "ep2. The Trap of Fundamentals," "ep3. The Moment of Momentum," "ep4. Appropriate Valuation," and "ep5. Company of the Future," episodes were uploaded every Friday, weaving stories that connect securities firm terminology themes with the lives of the characters.

Mirae Asset Securities analysts directly participated from the scenario stage in the production of "Company of the Future," collaborating with related departments through filming and editing to complete high-quality content. Filming took place in an actual analyst office, vividly depicting the space where reports are created with tension, and every prop, including documents and report reference materials, was arranged with analysts' advice to enhance detail, earning praise.

A Mirae Asset Securities official in charge of directing said, "Among the various informational content provided by companies, we pondered how to approach customers in a novel way, and thought that blending the somewhat unfamiliar role of analysts into the familiar format of a drama would interest viewers. Although the four months of planning and scenario work and six days of filming were not smooth, the close collaboration with our analysts and the passionate participation of the Media Content Headquarters team members resulted in this outcome," expressing their thoughts.

This year, Mirae Asset Securities introduced the industry's first virtual studio production system, launched the "University MI-chin Supporters," and recently successfully concluded "Research Forum 2022" utilizing artificial intelligence (AI) anchors and the metaverse.

Seo Sangyoung, head of the Media Content Headquarters at Mirae Asset Securities, said, "We are planning various content through Mirae Asset Securities' YouTube channel Smart Money," adding, "We will serve as a communication channel not only for the MZ generation but for all customer groups."

This content was produced with the assistance of AI translation services.