Pulmuone Launches Personalized Diet Business Tailored to Individual Life and Lifestyle Cycles

[Asia Economy Reporter Seungjin Lee] Pulmuone has officially launched its ‘Design Meal’ business, which proposes foods and diets nutritionally designed according to individual life cycles and lifestyles.

On the 14th, Pulmuone Foods announced the launch of the integrated personalized diet business brand ‘Design Meal’ and its integrated platform, which combines five sectors: Baby Meal, Yojeumeun Ireonsik, Full Care, Eat Slim, and Diabetes Care Meal Plan.

‘Design Meal’ is a new food D2C (Direct-to-Consumer) business promoted with the strategy of customizing meals based on customers’ nutritional standards by life cycle and health information by lifestyle.

Pulmuone is actively promoting the personalized diet business by integrating existing products such as ‘Baby Meal’ for infants and toddlers, ‘Yojeumeun Ireonsik’ for adults’ nutritional balance, ‘Full Care’ designated as excellent for the elderly, ‘Eat Slim’ for calorie control, and ‘Diabetes Care Meal Plan’ designed for disease response, along with customized diet services under ‘Design Meal.’

Based on Pulmuone Foods’ manufacturing expertise and know-how, Design Meal offers personalized nutrition design strategies consisting of five categories: ▲infant and kids customized meals such as weaning food and baby food ▲nutritionally balanced meals for adolescents and adults ▲elderly-friendly meals ▲calorie-controlled meals ▲disease management meals.

The products are available through subscription and daily delivery, and are delivered refrigerated every dawn via Morning Step and courier on the desired days and periods. Pulmuone provides customized diet products not only through the ‘Design Meal’ integrated mall but also to individual and corporate customers via the offline smart unmanned platform Chulchul Box, and plans to gradually expand through various business partnership channels in the future.

Pulmuone plans to create LOHAS values for healthy eating habits for individuals and families through its digital platform-based personalized health management diet business, alongside its core businesses of ‘plant-based oriented food business’ and ‘HMR (Home Meal Replacement) business.’ It will also pursue collaboration within the healthcare industry, including hospitals and clinics, communities and public facilities, and digital healthcare.

Nam Jeongmin, Head of the FI Business Division at Pulmuone Foods, said, “Until now, the D2C business conducted by Pulmuone affiliates such as Pulmuone Nokjip and Foodmers has been integrated into the ‘Design Meal’ brand and platform at Pulmuone Foods starting this year, and we have officially launched a new personalized health management diet business covering customers’ entire life cycles and lifestyles. We will continue to develop the digital-based personalized diet management platform and lead the growing healthcare market.”

This content was produced with the assistance of AI translation services.