Siksin Appoints Seoul National University Research Professor Heo Eun-sol as CEO of Metaverse 'Twin Korea'

[Asia Economy Reporter Kim Bo-kyung] The restaurant recommendation application 'Siksin' announced on the 13th that it has appointed Heo Eun-sol, a research professor at Seoul National University (photo), as the new CEO of the Twin Korea business division.

Twin Korea is a metaverse (extended virtual world) service containing information about restaurants and stores in actual physical spaces. It gained attention when the main regional cells (lands) sold out within one minute during the pre-subscription event held in Seoul last December.

Twin Korea is a metaverse platform that integrates data of restaurants and stores by utilizing Siksin, a location-based restaurant information platform used by 3 million users monthly.

New CEO Heo was recruited for her comprehensive understanding and skills in online business environments, startups, and global marketing, having completed food tech startup education at Seoul National University.

CEO Heo is a prodigy who graduated early from Seoul Science High School and graduated with highest honors from Seoul National University. She earned a master's degree in Consumer Science from Ohio State University and a Ph.D. in Foodservice Management Marketing from Purdue University. After working as a research assistant in the Department of Hospitality and Tourism Management at Purdue University, she built her career as an assistant professor at the Institute of Human Ecology at Seoul National University.

She stated, "Twin Korea will focus on providing consumer-friendly services to build expertise and rapidly realize the ecosystem vision," adding, "Through talent recruitment and comprehensive partnerships, we will firmly establish the Twin Korea service on a successful trajectory."

She further expressed her ambition, saying, "We will accelerate global business by entering markets in the U.S., Asia, and Europe, growing into a leading metaverse platform service."

The Twin Korea business division of Siksin plans to sequentially conduct subscriptions for new towns in the metropolitan area and regional areas nationwide from the 17th of this month until mid-next month to expand the service nationwide. For the Seoul area, where sales have already been completed, cell purchases will be conducted for pre-subscribers starting mid-this month.

This content was produced with the assistance of AI translation services.