Aurora World Wins '2022 Korea First Brand Awards' for 18 Consecutive Years

[Asia Economy Reporter Jang Hyowon] Aurora World announced on the 13th that it has won the Grand Prize in the Character Toy category for 18 consecutive years at the ‘2022 Korea First Brand Awards’ hosted by the Korea Consumer Forum.

At the ‘2022 Korea First Brand Awards’ held at the Grand Ballroom of the Conrad Hotel in Yeouido on the same day, Aurora World earned the honor of winning the Grand Prize in the Character Toy category for 18 consecutive years.

The 2022 Korea First Brand Awards is recognized as an indicator for measuring brand value, selecting brands that lead and drive change in each field through consumer voting. The 2022 First Brand Awards consumer vote saw a record high participation of 380,000 consumers.

Aurora World is a global company supplying character toys and content to over 190 countries worldwide. It has secured competitiveness through building a global network, including the world’s largest toy manufacturing corporation and sales corporations in advanced overseas countries.

In terms of export ratio, sales of its own brand account for 85%, and by hiring local personnel in each market to conduct market research, planning, and sales marketing tailored to local markets, Aurora World has solidified its position as a global brand company by achieving 2nd place in brand awareness in the 2011 US toy magazine Giftbeat, 1st place in the Amazon character toy category, and winning major overseas toy awards such as Toy of the Year, Creative Child Awards, and The Toy Insider.

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