Securities Brand 'Mirae Asset Jeon' Ranks No.1... KB Jeon Soars Sharply, Fierce Competition Among Big 3

Mirae Asset Securities Ranks First in Both Stock Index and Consumer Survey Index

[Asia Economy Reporter Kwangho Lee] Amid ongoing COVID-19 issues last year, the value of securities sector brands, which showed better market conditions compared to other industries, demonstrated an upward trend.

According to the '2021 Comprehensive BSTI (BrandStock Top Index)' by brand valuation company Brandstock on the 11th, Mirae Asset Securities scored 866.1 points, rising about 10 points from 856.2 points in 2020, maintaining its position as the number one brand in the securities sector.

Samsung Securities (840 points → 847.8 points) held the second place, while KB Securities rose about 20 points from 812.4 points in 2020 to 830.8 points, entering the top three securities brands.

In last year's ranking of Korea's top 100 brands, Mirae Asset Securities climbed 11 places from 42nd to 31st, advancing as a leading brand in the upper tier.

Accordingly, since the launch of the integrated corporation in 2016, Mirae Asset Securities has continued its dominance as the leading brand in the securities sector.

Moreover, after becoming the first in the industry to achieve 10 trillion KRW in equity capital last year, it has established itself as a distinguished asset management firm by surpassing 20 trillion KRW in overseas stocks and 20 trillion KRW in pension assets, with its brand value expected to continue rising.

Samsung Securities also rose 7 places from 59th to 52nd, and KB Securities, which entered the top 100 for the first time last year at 99th, showed a significant rise this year, ranking 72nd.

Brandstock analyzed, "With the ongoing COVID-19 issues, the stock market has attracted more attention due to increased market trading volume and active participation of individual investors, making brand ranking competition even more important."

Looking at detailed scores, Mirae Asset Securities led the stock index category with 628.4 points, far ahead of Samsung Securities, which scored 611.9 points.

In the consumer survey index, Mirae Asset Securities ranked first with 237.7 points, while KB Securities took second place with 236.7 points, surpassing Samsung Securities, which remained at 235.8 points.

Other companies such as Shinhan Financial Investment, NH Investment & Securities, Daishin Securities, Korea Investment & Securities, Hana Financial Investment, SK Securities, and KTB Investment & Securities formed the top 10.

This content was produced with the assistance of AI translation services.