Korea Center MakeShop, Joamom Live Broadcast 'Popular'... "Targeting Women in Their 30s and 40s"

[Asia Economy Reporter Lim Chunhan] Korea Center's MakeShop platform announced on the 11th that it gained great popularity by partnering with the 30s and 40s women’s fashion and beauty specialty mall ‘Joamom’ to conduct live commerce 'NalbangTV'.

In this broadcast, Joamom featured CEO Choi Seonju, a fashion style expert, who personally appeared to introduce new products, 'Alpaca Polar Knit' and 'Alpaca Round Knit', instead of existing items. As a result, there was a lot of comment interaction and immediate purchases, and it was evaluated that there were almost no inconveniences during the event.

CEO Choi said, "Through this live commerce, we were able to communicate more with Joamom’s customers and more effectively promote the excellence of our products," adding, "We will do our best to grow further together with MakeShop live commerce NalbangTV, which has become a necessity rather than a choice."

NalbangTV was jointly developed with Korea Center’s subsidiary Kabios, and after sufficient test broadcasts, it aimed to stabilize and advance the service. From solo entrepreneurs to large corporations, anyone can freely sell products and conduct events via live broadcast anytime and anywhere with just a smartphone.

Kim Taesang, General Director of MakeShop Live Commerce Development, stated, “We will spare no support so that anyone can do live commerce whenever they want,” and added, “This year, aiming for about 1,000 client companies, we will do our best to make live commerce the key to success.”

This content was produced with the assistance of AI translation services.