LG Electronics Virtual Influencer 'Raea' Becomes Mystic Story Musician

Yoon Jong-shin, the chief producer of Mystic Story, and LG Electronics' virtual influencer Reah are posing for a commemorative photo. (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics' virtual influencer RaeA Kim is making a sudden debut as a musician.

LG Electronics announced on the 11th that it signed a memorandum of understanding (MOU) last month with entertainment content company Mystic Story for RaeA's musician debut. According to the agreement, RaeA will participate in Mystic Story's 'Virtual Human Musician Project,' where Mystic Story's chief producer Yoon Jongshin will produce RaeA's songs and voice.

RaeA is a virtual influencer created by LG Electronics using artificial intelligence (AI) technology. She was first introduced to the public as a speaker at the 'LG Electronics Press Conference' held at CES 2021, the world's largest electronics and IT exhibition last year. Since then, she has introduced herself as a singer-songwriter and DJ through her Instagram account, sharing her daily life and gaining numerous followers both domestically and internationally.

RaeA revealed a music video teaser at the 'LG World Premiere' recently unveiled by LG Electronics, signaling her imminent debut as a singer. RaeA said, "I want to be an artist who delivers cultural content and messages that everyone can communicate and enjoy together by combining not only music but also various elements such as visual art and fashion."

This content was produced with the assistance of AI translation services.