KCSC Imposes Legal Sanctions on Investment Advisory Programs and Medical Device Ads That Misled Viewers
[Asia Economy Reporter Eunmo Koo] The Korea Communications Standards Commission (KCSC) held a plenary meeting on the 10th at the Broadcasting Hall in Mokdong, Seoul, and decided on sanctions stipulated by the Broadcasting Act against a real estate investment advisory program and medical device advertisements that misled viewers.
The KCSC issued a legal sanction of caution to eDaily TV's 'Budosan Buja Daese Yo', where the cast repeatedly stated and displayed in subtitles that they guaranteed profits without legal grounds while providing investment advice on a specific area. It also issued a caution to Pax Economy TV's 'Jeokjung Chang-eop', which repeatedly exposed specific products while delivering startup information and excessively highlighted the characteristics of the company, potentially causing disadvantages to competitors.
Shinsegae Shopping's 'John Masters Jayeonjuui Volume Shampoo', which sold shampoo ranked number one only within a specific brand but broadcast expressions that could mislead viewers into thinking it was number one in the global shampoo market; CCS Chungbuk Broadcasting's 'Uiribeobin Songwon Medical Foundation·Songwon Nursing Hospital', which aired hospital advertisements prohibited under the Medical Service Act; and advertisements for the medical device 'Heorigyeonin DISK' broadcast by Polaris TV, Asia N, SKY Sports, OLIFE, Telenovela, Silver Eye, Gayo TV, Safe TV, Channel China, MX, View, k-star, WeLike, and Documentary One, which misled viewers about product performance through before-and-after comparison scenes of the device's use?all were issued cautions.
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