Centon-Coway, "Coway Technology and Centon Fragrance Lead to Sweet Sleep"

ScentOn conducts premium fragrance marketing at Coway Sleep Care Sleep mattress experience store in Seoul. [Photo by ScentOn]

[Asia Economy Reporter Kim Jong-hwa] ScentOn, a fragrance marketing specialist company, announced on the 10th that it will showcase premium fragrance marketing at 'Coway Sleep Care Jam,' a mattress experience store, in collaboration with Coway Co., Ltd.

Recently opened in Nonhyeon-dong, Gangnam-gu, Seoul, 'Coway Sleep Care Jam' is an experiential offline store where customers can directly try Coway's mattresses, frames, and home care services and make purchases on-site. The interior is designed like an actual bedroom so that customers can use Coway's products in a comfortable environment.

Customers visiting the store can richly experience all products and home care services related to Coway's 'Sleep & Healing Care,' including mattresses, motion beds, and massage chairs. Additionally, an independent experience zone is available exclusively for customers with prior reservations, allowing them to enjoy a 30-minute personal space experience.

ScentOn developed a signature (CI) fragrance to convey Coway's brand value through scent to customers visiting the Coway Sleep Care Jam mattress experience store and to help them cherish the experience felt at the store for a long time.

Coway's signature (CI) fragrance is inspired by 'Querencia,' a personal healing retreat, blending sun-drenched fruits, green leaves, and soft floral scents to create a cozy and comfortable atmosphere, fostering a gentle healing mood.

Yoo Jung-yeon, CEO of ScentOn, said, "Implementing fragrance marketing in experiential stores will provide customers with a pleasant experience through scent, greatly increasing customer satisfaction while creating a synergy effect that helps customers remember the brand."

This content was produced with the assistance of AI translation services.