LG Pra.L Opens 'Experience Zone' at Yeppeum Joo Yeppeum Clinic Seoul Sinnonhyeon Main Branch

LG Pra.L Experience Zone set up inside Yeppeum Jooippeum Clinic Sinnonhyeon Main Branch (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 10th that it has partnered with Yeppeum Jooeui Ppeum Clinic, which has the largest beauty medical network in Korea, and opened the 'LG Pra.L Experience Zone' at the Seoul Sinnonhyeon main branch of Yeppeum Jooeui Ppeum Clinic.

As the first case of LG Pra.L collaborating with a hospital, the experience zone allows customers to try the ultrasonic cleanser 'LG Pra.L Wash Pop' and the 'LG Pra.L Essential Booster,' which adds a cosmetic absorption enhancement function to cleansing. The Wash Pop is also available in the cleansing zone for customers visiting the hospital to use directly before procedures during self-cleansing.

The LG Pra.L Wash Pop is a product that reduces skin irritation while enhancing cleansing power through patented ultrasonic vibrations and brush combined cleansing. The LG Pra.L Essential Booster is a moisture-intensive care beauty device that solves dryness inside the skin by adding a cosmetic absorption enhancement function to the cleansing technology of the Wash Pop.

Kim Sunhyung, head of HE marketing at LG Electronics, said, "As the demand for healthy beauty increases, the number of customers seeking home beauty devices is also growing," adding, "We expect this LG Pra.L Experience Zone to be a great opportunity for those considering continuous skin care through home beauty devices."

This content was produced with the assistance of AI translation services.