Kolon Sports to Reopen Jeju Sotsot Reverse Store on the 10th... Promoting Sustainable Values

Jeju Island Marine Waste Transformed into Furniture
Products Filled with Upcycling

[Asia Economy Reporter Lim Hye-sun] Kolon Industries FnC Division (hereinafter Kolon FnC)'s outdoor brand Kolon Sports opened 'Sosot Reverse' on the 10th in Tapdong, Jeju.

Kolon Sports has previously led outdoor origins and outdoor empathy through exhibitions with 'Sosot 618' and 'Kolon Sports Hannam', respectively. Sosot Reverse is a space that raises the issue of 'sustainability' and focuses on maximizing brand experience.

Sosot Reverse aims to encompass all of Kolon Sports' eco-friendly activities. As a brand proposing various products for outdoor activities, Kolon Sports has continuously considered the impact of materials and processes used for customer safety on nature. Sosot Reverse was planned as a space to share this responsibility and concerns with customers.

It was created as an eco-friendly upcycling space. Finishing materials were minimized, and the building's original structure was used as is. This was designed and executed by Nagasaka Jo of Skemata Architecture Office. It adds the meaning of continuing the history of the existing building and giving a new perspective to discarded items. Furniture such as tables, shelves, and chairs were made using marine waste collected from Jeju Island.

The products sold are also differentiated from existing Kolon Sports stores. Kolon Sports presents its own upcycled so-called 'Kolon Sports Reverse' products. These Reverse products are redesigned from Kolon Sports' 1-2 year old inventory and are exclusive items sold only at Sosot Reverse.

Works created in collaboration with the global fashion school 'ESMOD' are also exhibited. Since January last year, Kolon Sports provided inventory to 12 teams of second-year students at ESMOD Seoul for one semester and conducted a 'Sustainable Fashion Environment Project' that creatively interpreted 'outdoor' to create new clothing. The results are exhibited here at Sosot Reverse, introducing a new perspective connecting outdoor and upcycling.

Kolon FnC's upcycling fashion brand 'LACORD' is located on the second floor. LACORD is a brand that upcycles Kolon FnC's 3-year-old inventory to present new designs and can be considered the foundation of Kolon FnC's inventory upcycling solution.

Various programs to enhance sustainable experiences are also being planned. 'Fix and Wear' is the best way to use good products longer. Kolon Sports plans to start with light repairs such as attaching patches and expand to workshops where customers participate directly.

Kolon Sports also operates a product rental program. Considering Jeju's unpredictable weather, Kolon Sports rents raincoats. Instead of disposable vinyl raincoats, renting raincoats encourages reconsideration of the closest sustainability. The brand experience is expanded through rental of camping gear that is not easy to carry and equipment for climbing the snowy Hallasan Mountain.

Executive Director Han Kyung-ae said, "Kolon Sports proposes coexistence with nature through Sosot Reverse and filled it with content so customers can feel it," adding, "Sosot Reverse will be a base where sustainability can be confirmed first."

This content was produced with the assistance of AI translation services.