Samsung D 'QD Display' Obtains 3 Global Image Quality Certifications Including Color and Viewing Angle

The QD display making its debut at Samsung Display's private booth at the world's largest electronics and IT exhibition, CES 2022. (Photo by Samsung Display)

[Asia Economy Reporter Jeong Hyunjin] Samsung Display announced on the 10th that it received certification from SGS, a global certification and inspection company, for the excellence of the color and viewing angle aspects of its Quantum Dot (QD) display, which began mass production at the end of November last year.

The certifications obtained this time are for 'True Color Tone,' 'Pure RGB Luminance,' and 'Ultra Wide Viewing Angle.' Samsung Display explained that this means the display can express the widest and most accurate range of colors found in nature and allows users to enjoy clear and bright screens from any position without being affected by the viewing angle.

According to SGS evaluation results, the QD display received the 'True Color Tone' certification by achieving over 90% color gamut based on the BT2020 standard, which refers to the range of colors that can be expressed at a specific brightness, and a color volume of 120% based on the DCI-P3 standard, which refers to the range of colors that can be expressed depending on the brightness and darkness of the screen. BT2020 is a color standard established by the International Telecommunication Union, an organization that sets international standards, and is used as an indicator of how many colors can be expressed in UHD quality.

Samsung Display explained, "The color gamut of existing TV displays is mostly in the mid-70% range based on BT2020, and the color volume is below 100% based on DCI-P3."

Additionally, the QD display was evaluated as a display that can express RGB primary colors without brightness loss and in their original colors, receiving the 'Pure RGB Luminance' certification simultaneously. This certification is awarded when the sum of the brightness of each of the three primary colors of light?RGB?and the brightness value of white created by combining RGB are equal to or greater than each other. The white brightness of the QD display is 1000 nits, and the sum of the brightness values of each RGB component meets this requirement.

Furthermore, the QD display obtained the 'Ultra Wide Viewing Angle' certification from SGS, receiving high marks for image quality from any position when multiple people watch a single TV. Samsung Display stated that in internal evaluations, when watching a 65-inch TV at a 60-degree angle, the QD display maintained over 80% of the front brightness, whereas WOLED and LCD of the same size dropped to about 53% and 35%, respectively. Due to the optical properties of Quantum Dots that disperse light, the QD display experiences the least image quality degradation caused by viewing angle among other large display technologies.

Seonho, Vice President and Head of Strategic Marketing at the Large Display Business Division, said, "As the video content industry grows and the production technology, platforms, and communication infrastructure supporting it rapidly develop, demand for high-definition content is also increasing sharply. Once set products equipped with QD are fully launched, they will set a new standard for TV image quality, and many consumers will agree that it represents the highest quality currently available."

This content was produced with the assistance of AI translation services.