The Gen Z 'Gat-saeng' Craze... Building Healthy Habits Through Achieving Small Goals

"Let's Live Differently This Year!" Apps Spotlighted for Helping Achieve New Year's Goals View original image

[Asia Economy Reporter Kim Heeyoon] As the new year begins, many people are reflecting on their resolutions that ended in failure shortly after being made last year, using this regret as a stepping stone to renew their determination. Consequently, services that help with motivation are gaining attention.


According to industry sources on the 9th, among Generation Z (young people born from the mid-1990s to the early 2000s) who lead trends, living a ‘Gat-saeng’ lifestyle is popular. ‘Gat-saeng’ is a newly coined term combining ‘God’ and ‘life’ (in Korean, 인생), referring to an effort to gain vitality through small habits and achievements to escape the lethargy caused by repeated exposure to unpredictable risks during the COVID-19 pandemic. It also reflects the characteristic of the younger generation who avoid wasting time and constantly pursue self-development.


The core of ‘Gat-saeng’ is spending a productive day by diligently and repeatedly accomplishing newly set goals such as small daily health habits like ‘drinking water after waking up’ or ‘taking a walk after dinner,’ as well as studying and financial management. Increasingly, people are using goal-achievement apps to set achievable goals aligned with their routines, execute them, and feel a sense of accomplishment.

"Let's Live Differently This Year!" Apps Spotlighted for Helping Achieve New Year's Goals View original image

Apps That Help Habitualize Health Management Through Strong Motivation

Cashwalk by Nudge Healthcare is an app that helps maintain consistent walking exercise through its unique motivational mechanism and has become a national health management app used by more than one in five South Koreans.


Cashwalk uses a ‘monetary reward’ system that provides cash-type rewards based on the number of steps taken, helping users maintain steady health management. On Android (AOS) devices, users can intuitively check daily activity statistics through the pedometer feature on the phone’s lock screen, and on iPhone (iOS) devices, through widgets. Additionally, a new SNS certification photo service for daily step counts has been added, allowing users to decorate their certification photos according to their preferences and easily share them on SNS channels, making it useful for users who want to record their ‘Gat-saeng’ lifestyle.


A Nudge Healthcare representative said, “Cashwalk is an app optimized for everyday health management,” and added, “Following the ‘Gat-saeng’ trend of wanting small but certain achievements, we recommend consistently practicing healthy habits with Cashwalk in the new year.”

"Let's Live Differently This Year!" Apps Spotlighted for Helping Achieve New Year's Goals View original image

Routine of Practicing 100 English Sentences in Just 20 Minutes Guarantees Small but Certain Results

Among those who have resolved to study English, the universal language of the world, the app ‘SPEAK’ operated by Speak Easy Labs is gaining popularity. SPEAK is designed to allow users to practice over 100 English sentences in an average of 20 minutes per short lesson, highlighting its high-efficiency learning effect relative to time spent.


It is also notable that the voice recognition AI developed in Silicon Valley processes the user’s voice in just 0.1 seconds, enabling immediate one-on-one intonation and pronunciation correction.

"Let's Live Differently This Year!" Apps Spotlighted for Helping Achieve New Year's Goals View original image

Lowering Investment Entry Barriers and Forming Financial Habits Through AI-Based Technology

Using the app ‘Fint’ by December & Company Asset Management helps form healthy investment habits. Fint is characterized by utilizing AI technology to popularize discretionary investment services that were previously limited to high-income individuals and others.



Moreover, AI accompanies users throughout the entire investment process, helping discover investment tendencies and providing customized management. Users can set their desired frequency and amount through in-app services such as ‘steady accumulation’ and ‘consistent goal achievement,’ allowing them to start financial management by gradually accumulating small amounts according to their goals.


This content was produced with the assistance of AI translation services.

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