Fair Trade Commission: "Ildong Pharmaceutical Forced Pharmacies to Set Online Prices for Its Health Supplements"
Correction Order Regarding Resale Price Maintenance Practices
[Asia Economy Reporter Joo Sang-don] Ildong Pharmaceutical was sanctioned by the Fair Trade Commission for setting and enforcing consumer sales prices when pharmacies sold their health functional food products for pharmacy distribution online or through online retailers.
On the 9th, the Fair Trade Commission announced that it had decided to issue a corrective order regarding Ildong Pharmaceutical's actions.
According to the Fair Trade Commission, Ildong Pharmaceutical monitored the consumer sales prices of online retailers operated by pharmacies or online retailers supplied by pharmacies to check whether health functional foods were sold online at the set consumer sales prices. They identified pharmacies and online retailers selling at lower prices and imposed disadvantages on the pharmacies.
Additionally, by tracking the Radio Frequency Identification (RFID) codes attached to the health functional food products, they identified pharmacies that supplied or were confirmed to have supplied products to the online retailers and imposed disadvantages such as suspension of product supply.
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A Fair Trade Commission official stated, "This measure is significant in that it penalizes acts that restrict autonomous sales activities and price competition in determining online sales prices in the health functional food market," adding, "Going forward, the Fair Trade Commission will continuously monitor unfair practices that restrict fair competition through resale price maintenance in various industries and will strictly sanction any illegal acts detected."
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