"Strengthening Content Competitiveness" LG Uplus Recruits Lee Deokjae, Former 4DReplay CCO

Deokjae Lee, Chief Content Officer (CCO) of LG Uplus

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 9th that it has recruited Deokjae Lee, former Chief Content Officer (CCO) of 4DREPLAY, to strengthen its content planning and production capabilities.

To significantly enhance its content and platform competitiveness this year, LG Uplus is actively recruiting experts for the separate organization dedicated to customer-centric service development, the ‘Content & Platform Business Unit.’ Following the recent year-end personnel reshuffle that brought in Sangjin Lee, who has experience at CJ ENM and HYBE, as Content Business Manager under the Content & Platform Business Unit, the company has now appointed Executive Director Deokjae Lee as the head of the unit.

Executive Director Lee is a media content expert with approximately 26 years of successful experience in broadcasting production, content business strategy, and operations. He previously served as head of the tvN division, CEO of CJ ENM Media Content Division, and CEO of CJ ENM America. At 4DREPLAY, he led the content division, spearheading the production of new content combined with video technology.

As head of the Content & Platform Business Unit and CCO, Executive Director Lee will oversee platform businesses including XR, IdolLive, sports, and smart home training, while planning and producing optimized content for each platform, leading LG Uplus’s content and platform business.

LG Uplus plans to significantly strengthen its intellectual property (IP) and content planning and production capabilities by partnering with various platform operators this year and recruiting numerous experts in related fields, increasing the workforce of the Content & Platform Business Unit by 150% compared to the previous year.

In addition to enhancing existing platforms such as the XR business providing immersive content like idols and travel, the sports business enabling interactive communication with fans through professional baseball and golf, and the cloud business offering differentiated experiences in the COVID-19 era such as cloud gaming and home training, LG Uplus aims to build a globally influential K-content and K-platform ecosystem through the creation of new business ecosystems that saw significant growth last year, including metaverse and NFT.

Furthermore, LG Uplus will pursue new content acquisition including character business and IP development in the kids and junior sectors that contribute to branding and competitiveness of major platforms and broadcasting channel operators (PP), performance business models in the performance and idol sectors, and flagship entertainment programs in sports and variety shows.

CCO Deokjae Lee stated, “I will leverage my know-how in successfully integrating new technologies into media content businesses to greatly enhance content competitiveness and contribute to securing LG Uplus’s future growth engines.”

This content was produced with the assistance of AI translation services.