Shinhan Bank Participates in CES 2022... Demonstrates Innovative Financial Services Using AI Banker

Shinhan Bank participated in CES 2022 held in Las Vegas, USA, demonstrating AI banker-based financial services at the 'Venetian Expo Eureka Park G 62536-52' booth.

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 7th that it participated in the world's largest international electronics exhibition, CES 2022, and demonstrated innovative financial services using an artificial intelligence (AI) banker.

CES, held in Las Vegas, USA, is one of the world's top three electronics and IT exhibitions along with the Mobile World Congress (MWC) in Barcelona, Spain, and the Internationale Funkausstellung (IFA) in Berlin, Germany. Global companies showcase new technologies such as artificial intelligence (AI), Internet of Things (IoT), as well as new products like robots and electric vehicles.

Shinhan Bank set up a booth themed around the ‘AI Concierge,’ an AI-based service device installed at the Seosomun Digilog Branch in December last year, and the real-time video consultation system called ‘Digital Desk.’ The AI banker demonstrated providing financial services tailored to visitors' purposes at CES.

This CES participation was conducted jointly with MindsLab, a company possessing artificial human avatar technology, and Hyosung TNS, the manufacturer of the Digital Desk. Through the organic combination of AI innovative technology and various digital devices, the entire financial service process from customer visit to consultation and transaction completion was realized, showcasing the future branch model promoted by Shinhan Bank.

In particular, while preparing for this CES participation, Shinhan Bank trained the AI banker in English, Chinese, and Japanese based on Korean language data. During the actual demonstration, the AI banker also spoke in English to visitors. Going forward, Shinhan Bank plans to enhance AI learning to support more diverse languages.

A Shinhan Bank official said, "We will continue to introduce innovative financial services in line with Shinhan Financial Group’s vision of ‘Easier, More Comfortable, and Newer Finance’ and become a bank leading digital transformation."

This content was produced with the assistance of AI translation services.