SPC Group Acquires Malaysia Franchise Rights for 'Shake Shack'

Third Store Following Korea and Singapore
First Store Opening in Malaysia Next Year

[Asia Economy Reporter Lim Hye-sun] SPC Group has acquired the rights to operate the American burger franchise Shake Shack's business in Malaysia.

SPC Group announced on the 7th that it has signed a contract with Shake Shack Enterprises regarding the operation of the business in Malaysia. This Shake Shack business rights contract is the third, following Korea and Singapore. SPC Group plans to open its first store in Malaysia next year. Heo Hee-soo, Vice President of SPC Group who introduced Shake Shack to Korea, stated, "SPC Group and Shake Shack have built a long-standing partnership by opening 28 stores in Korea and Singapore," adding, "We will continue various collaborations moving forward."

Shake Shack highly evaluated SPC Group's business capabilities in operating Shake Shack in Korea and Singapore and chose them as a partner for entering the Malaysian market.

Since opening the first store in Korea in July 2016 in Seoul, SPC Group has opened a total of 20 stores to date. The 'Gangnam store' was recorded as the highest-grossing store worldwide. In Singapore, since opening the first store in 2019, SPC Group has been operating 8 stores, opening in key commercial areas such as Orchard Road, Neil Road, and Gardens by the Bay. Additionally, SPC Group is the only Shake Shack partner company that produces buns (hamburger bread) directly and supplies them to stores, recognized for world-class research and development (R&D) and quality.

Michael Kark, Chief Global Licensing Officer (CGO) of Shake Shack, said, "We will strive to convey Shake Shack's brand value together with SPC Group in Malaysia as well."

Meanwhile, Shake Shack is a fine-casual brand that started in New York, USA, in 2001 and currently operates over 350 stores in 16 countries including the United Kingdom, Japan, UAE, Hong Kong, Dubai, and Mexico.

This content was produced with the assistance of AI translation services.