Americano 4100→4500 KRW... Starbucks Raises Beverage Prices for the First Time in 7 Years and 6 Months

[Asia Economy Reporter Seungjin Lee] Starbucks Korea will raise the prices of some beverages starting January 13.

Among the 53 beverages currently sold at Starbucks, 46 drinks including Caffe Americano and Caffe Latte will see price increases ranging from 100 to 400 KRW. This is the first price adjustment in 7 years and 6 months since the last increase in July 2014.

Starbucks explained, "Over the past 7 years and 6 months, we have comprehensively reviewed various factors such as operating costs and economic indicators and reflected them in our pricing policy. There have been price increase factors every year," adding, "We have internally absorbed these through store operation efficiency and direct and indirect cost reductions until now."

Due to the continuous rise in various raw material costs such as the recent surge in coffee bean prices and increased international logistics costs caused by COVID-19, Starbucks has decided to raise beverage prices.

Accordingly, 23 beverages including Caffe Americano, Caffe Latte, and Cappuccino will increase by 400 KRW. Fifteen beverages such as Caramel Macchiato, Starbucks Dolce Latte, and Double Shot will increase by 300 KRW, seven beverages including some Frappuccinos will increase by 200 KRW, and one beverage, Dolce Black Milk Tea, will increase by 100 KRW.

Starbucks stated, "We have absorbed price increase factors internally until now, but we are implementing a price increase for the first time in 7 years and 6 months," and added, "We ask for our customers' deep understanding and will do our best to continuously provide Starbucks' special experience and value through more efficient operations, including strengthening various benefits for customers who use personal cups in the future."

This content was produced with the assistance of AI translation services.