Hyundai Construction Wins 'RED' Award at Korea Color Awards

‘Gen Z Style’ Applied to Hillstate Designs Since the Second Half of Last Year

The appearance of Hillstate Sokcho Central, featuring Hyundai Construction's 'Gen Z Style'.

Hyundai Construction announced on the 6th that it won the ‘RED’ award at the ‘2021 Korea Color Awards’ hosted by the Korean Society of Color Studies.

Now in its 19th year, the ‘Korea Color Awards’ is the only color-related award in Korea organized by the Korean Society of Color Studies, an academic organization under the Ministry of Trade, Industry and Energy. It recognizes outstanding color-related cases in 11 categories including ▲landscape ▲architecture & interior ▲products.

At this year’s Korea Color Awards, a total of 16 works were honored, including Hyundai Construction’s ‘Gen Z (Generation Z) Style,’ which won the ‘RED’ award.

Hyundai Construction’s ‘Gen Z Style,’ which won the grand prize in the innovation category, was developed in collaboration with Massimo Caiazzo, a world-renowned color master known as the magician of color, and applied to its apartment brand ‘Hillstate.’

The design considered multiple touchpoints where customers’ eyes and hands come into contact, from the distant view of the apartment complex?the first impression?to the entrance, the outdoor spaces of the complex, and inside the units. Specialized designs were applied at interaction points with customers to create special highlights.

Since the second half of last year, it has been applied to Hillstate’s underground parking lots and gate designs, and through gradually upgraded application plans, it will be expanded not only to Hillstate but also to Hyundai Construction’s overall design.

Following its win of the ‘2021 Good Design (GD)’ award hosted by the Ministry of Trade, Industry and Energy last year, Hyundai Construction has also been recognized for its design competitiveness in domestic and international markets by winning two awards at two of the world’s top three design competitions (iF Design Award and IDEA).

A Hyundai Construction official said, “Winning the grand prize in the innovation category at the Korea Color Awards recognizes that the design reflected in Hyundai Construction’s Hillstate leads future residential trends and contributes to improving the residential environment. We will continue to maintain Hyundai Construction’s unique brand identity and apply various designs to enhance resident satisfaction.”

This content was produced with the assistance of AI translation services.