Jongbok Park, CEO of SC First Bank, "Consumer Finance Must Seize Market Change Opportunities for a New Leap"

On the 5th, Park Jong-bok, President of SC First Bank, conveyed requests to employees during the online New Year's town hall. Photo by SC First Bank

[Asia Economy Reporter Song Seung-seop] “This year as well, we must further solidify corporate banking with international competitiveness while leveraging opportunities from changes in the market environment?such as differentiation and strengths in asset management within consumer finance and actively recruiting new talent?to create a foundation for stable growth and a new leap forward.”

Park Jong-bok, CEO of SC Jeil Bank, emphasized the role of the retail banking sector in the increasingly competitive financial market. He urged active responses to rapidly changing environments such as the 4th Industrial Revolution, digitalization, and ESG (Environmental, Social, and Governance).

According to SC Jeil Bank on the 6th, CEO Park held an online New Year’s greeting with employees during the ‘2022 New Year Town Hall’ held via YouTube the previous day, stating, “Competition between internet-only banks and traditional banks is intensifying, especially in the retail banking sector, and along with ESG management, social responsibility is being emphasized in line with changes in the times.”

Park added, “We must accelerate the bank’s role for socially vulnerable groups and ESG management,” emphasizing, “We will also step up efforts to establish efficient customer touchpoints through the expansion of complex branches such as the LCT branch and continuous digital innovation.”

Furthermore, Park said, “SC Jeil Bank, as a subsidiary of the global financial group Standard Chartered Group, has various differentiated strengths and receives full trust and support,” encouraging all employees to take pride and share the vision of being Korea’s only and best international hybrid bank. He also stated, “Let us work together to achieve the core management indicator of a 10% Return on Tangible Equity (ROTE).”

Meanwhile, SC Jeil Bank also held the ‘2021 New Bank, Restart Awards’ ceremony. This awards ceremony was a campaign planned by CEO Park in January 2016, where 10 outstanding performers and 5 teams received prize money, plaques, and awards. Nine individual awardees were immediately promoted on-site.

This content was produced with the assistance of AI translation services.