Hanyul Launches 'Tiger Minhwa Collection'
[Asia Economy Reporter Seungjin Lee] Amorepacific's brand Hanyul announced on the 6th that it will release a limited edition 'Tiger Minhwa Collection' product to celebrate the New Year of the Black Tiger in 2022.
The Tiger Minhwa Collection expresses moments of resolution, leap, and fruition through the image of a tiger set against the origins of Hanyul's representative ingredients: Ganghwa for young mugwort, Yeoju for red rice, and Goheung for yuja (citron).
Modern minhwa artworks by artist Seo Hana are featured in three best-selling products from the ‘Young Mugwort Moisture Soothing Line,’ ‘Red Rice Essence Line,’ and ‘Moonlight Yuja Line,’ as well as in three Lunar New Year gift sets.
Along with the product launch, Hanyul will release short-form content utilizing the tiger minhwa design and plans to distribute a ‘Tiger AR Filter’ on Instagram for customers to enjoy together.
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The Tiger Minhwa Collection is available for purchase at Aritaum stores nationwide, large supermarkets, Amore Mall, Olive Young Mall, and more. From the 18th to the 30th, a pop-up store with the concept ‘Fly, Tiger’ will be operated at ‘Amore Seongsu.’
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