Ourhome Strengthens Healthcare and Care Food Business in Partnership with Insurance Companies

At the Ourhome-KB Insurance business agreement ceremony held at the KB Insurance headquarters on the 5th, Gu Ji-eun, Vice Chairman of Ourhome (right), and Kim Ki-hwan, CEO of KB Insurance, are posing for a commemorative photo.

[Asia Economy Reporter Lim Hye-seon] Comprehensive food company Ourhome announced on the 6th that it has signed a strategic business agreement (MOU) with KB Insurance to promote digital healthcare and care food businesses.

Starting with the business agreement, both companies agreed to jointly work to revitalize digital healthcare and care food businesses through mutual exchange of data, personnel, and technology related to their respective areas of expertise. They will jointly promote research and development of new platform services that combine food service, healthcare, and financial services, as well as online and offline linked marketing.

Ourhome expects to strengthen the foundation of its digital healthcare business through collaboration with KB Insurance. By researching food service and healthcare data held by both companies, they will verify the health improvement effects according to individual meals and nutrition. Subsequently, they plan to establish a 'Care Solution' through diet and food in each of the three major healthcare areas: diagnosis, treatment, and management, and based on this, introduce a personalized dietary suggestion program that considers health status, preferred menus, eating habits, and lifestyle.

Gu Ji-eun, Vice Chairman of Ourhome, said, "Through this agreement, we hope that the combination of food service, insurance, and healthcare will create new future value and provide differentiated benefits to customers. We will strive to proactively build and lead the digital healthcare platform market by utilizing data and AI technology, as well as conducting research and development of personalized health foods and soft foods for care."

Meanwhile, the business agreement ceremony held on the 5th at KB Insurance headquarters in Gangnam, Seoul, was attended by key officials from both companies, including Gu Ji-eun, Vice Chairman and CEO of Ourhome, Kim Tae-jun, President of Ourhome, Kim Ki-hwan, CEO of KB Insurance, Choi Nak-cheon, CEO of KB Healthcare, and Jeon Young-san, CEO of KB Golden Life Care.

This content was produced with the assistance of AI translation services.