"Promoting Independent Publishing Culture" LG Uplus Hosts 'Chaekbobusang Festival'

From July 7 to 16, 111 Independent Creator Teams and Ilsang Biilsangui Teum Host 'Flea Market', 'Book Talk', and More

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 6th that it will hold the 'Chaekbobusang Festival' to promote domestic independent publishing culture at the complex cultural space 'Ilsangbiilsangui Teum (hereinafter Teum)' located on Gangnam-daero, Seoul, from the 7th to the 16th.

'Chaekbobusang' is a festival for independent publishing creators who make books containing small and realistic stories about their daily lives and personally deliver them to bookstores. This festival is in its second year, and the first festival held in April last year saw participation from about 260 independent authors and attracted 26,500 customers, receiving high acclaim.

Under the theme 'Meeting Teum for Independent Publishing,' this festival consists of three programs: ▲'Independent Book Flea Market,' where visitors can browse and purchase independent books and various goods ▲'Book Talk,' where independent authors introduce their books and communicate with customers ▲'Ilsangbiilsangui Teum Booth,' which caters to various lifestyle preferences.

At the flea market held with 111 independent author teams, independent books and self-produced goods will be exhibited and sold. Notably, recently popular authors and independent publishers such as Design Eum, Chaekbang Musa, and Anrita will participate in large numbers. The market will be open for a total of six days (7th-9th, 14th-16th).

Book talks include various themed programs such as a '40-page photo book making' workshop with Mike from Storage Book & Film, a book talk for Lee Seonghyeok's new book , and a 'One-day novel writing' workshop by author Oh Jonggil. These will be held every evening at 7 PM from the 11th to the 13th.

At the Teum booth, the brand book published by Teum last year and incense sticks containing Teum's unique scent will be sold. The brand book focuses on introducing the values pursued by LG Uplus and contains interviews with 16 people and three essays in four fields: daily life, non-daily life, environment, and inspiration.

Jang Junyoung, head of IMC at LG Uplus, said, "The Chaekbobusang Festival held last year received much attention from MZ customers, so we prepared this pop-up event as the first event of the new year. This year as well, we will approach customers as a space to share the tastes of the MZ generation and communicate freely."

This content was produced with the assistance of AI translation services.