Seven Eleven Signs Win-Win Agreement with Franchisees... "Focus on Increasing Store Profits"

On the 28th of last month, Choi Kyung-ho, CEO of Seven Eleven (left), and Gye Sang-hyuk, Chairman of the Seven Eleven Store Owners' Association, are taking a commemorative photo.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 6th that it has signed the ‘2022 Franchise Win-Win Agreement.’

This win-win plan focuses on laying the foundation for stable operation and increased profits of franchise stores. To create a safe working environment for store employees, the headquarters established a store safety insurance system at its own expense. If store employees, including the owner and mates, suffer physical assault from a third party, they will receive compensation of up to 1.95 million KRW depending on the diagnosis level.

To ensure smooth store operation even in unexpected communication failures, a dual communication carrier system has been established, and investments will be expanded in developing next-generation POS systems for efficient store management, thereby enhancing operational efficiency.

To improve the inconvenience of store owners sending and receiving various tax documents, supporting documents, and payment notices in paper form, a mobile tax document transmission service will be introduced. This allows various documents to be easily sent via mobile, preventing omissions and facilitating history management. Additionally, to make store operations such as inspection, inventory management, and ordering more convenient and simple, PDA distribution will be significantly expanded, starting with new stores, renewed stores, and stores subject to franchise contract renewal.

Seven Eleven will also strengthen its platform business to revitalize store sales. By partnering with the military-exclusive platform, Nara Sarang Portal application (app), all soldiers currently serving in the military can purchase Seven Eleven mobile gift certificates at a discount and use them in stores. Furthermore, all food products can be purchased at a 5% discount using Nara Sarang Pay.

Various support measures have also been prepared to generate additional sales at stores. Subscription discount events will be applied to frequently purchased food products such as lunch boxes, home meal replacements (HMR), and coffee to increase customer visit frequency and help secure loyal customers. Next-generation delivery services such as drones and robots will be actively introduced to improve store operation efficiency.

In anticipation of the expected electricity rate increase this year, the electricity fee support system will be maintained considering the fixed cost burden on store owners, and the win-win growth fund that helps store owners with low-interest loans will continue to be operated.

Choi Kyungho, CEO of Seven Eleven, said, “We have prepared various support measures aimed at stable profit generation so that all store owners can operate their stores with greater peace of mind,” and added, “We will continue to make multifaceted efforts so that store owners and headquarters can grow together through future-oriented and advanced systems and operational policies.”

This content was produced with the assistance of AI translation services.