Orion Launches ‘Daewang O! Gamja Dipping Creamy Chili Sauce Flavor’

[Asia Economy Reporter Seungjin Lee] Orion announced on the 6th that it will launch a new lineup of the existing ‘Oh! Gamja’ called ‘Daewang Oh! Gamja Jjigmuk Creamy Chili Sauce Flavor’.

'Daewang Oh! Gamja Jjigmuk' has approximately doubled the size of the snack compared to the existing product, increasing the area for dipping the sauce and enhancing the texture. The dough includes potato and onion ring flavor, known as the perfect companion.

Oh! Gamja is a product that applies the ‘pellet’ manufacturing technology, which shapes and dries potato raw materials into semi-finished products, a technology exclusively owned by Orion in Korea. For ‘Daewang Oh! Gamja Jjigmuk,’ the key was to enlarge the pellet size while maintaining the hollow stick shape. Accordingly, Orion’s Global Research Institute Snack Development Team conducted hundreds of tests adjusting low temperature, humid environment, and drying time during the pellet drying process, successfully mass-producing a ‘Daewang’ version that is larger in size but has the same thickness and shape as the existing Oh! Gamja.

Launched in 1999, Oh! Gamja has enjoyed steady popularity for over 20 years. In July last year, a new product ‘Honey Butter Oh! Guma’ was released, offering consumers various flavors and fun. In the Chinese market, various products tailored to local tastes such as Mala Shrimp flavor, Tomato flavor, and Steak flavor are being sold, achieving annual sales exceeding 200 billion KRW, establishing itself as a globally popular snack.

An Orion official said, “Daewang Oh! Gamja Jjigmuk is twice as big, allowing consumers to enjoy a much crispier onion ring-flavored snack combined with a soft and spicy creamy chili sauce,” adding, “Through new attempts that meet rapidly changing consumer preferences, we will continue the reputation of Orion as a ‘snack master.’”

This content was produced with the assistance of AI translation services.