CJ Freshway Launches Ready-to-Eat Meals from Chinese Restaurant 'Namsan Dongboseong'

[Asia Economy Reporter Lim Hye-sun] CJ Freshway, a CJ Group company specializing in food ingredient distribution and group catering, announced on the 5th that it has launched restaurant meal replacement (RMR) products from the Chinese restaurant 'Namsan Dongboseong'. This is the second RMR product following the ‘Jogane Gapojingeo Bokkeum’ released last month.

CJ Freshway has released the signature dishes of Namsan Dongboseong, 'Dongboseong Jjamppong' and 'Dongboseong Yusanseul', as RMR products and is conducting various promotions in collaboration with the global premium beer brand ‘Tsingtao’. 'Dongboseong Jjamppong' includes seafood such as shrimp and shredded squid, various vegetables and shiitake mushrooms for a refreshing taste, and adds water chestnuts, known as mareum fruit, for a crunchy texture.

Opened in 1975, Namsan Dongboseong is a high-end Chinese restaurant frequented by key figures in politics and business. With the main building located in Myeongdong currently under renovation, only one store in Daechi-dong, Gangnam-gu, Seoul is operating, prompting consideration of online expansion through RMR product development. CJ Freshway, which has established a relationship through food ingredient distribution, utilized its product development capabilities to launch RMR products of Namsan Dongboseong’s signature dishes. Additionally, synergy effects are expected through collaborative marketing with the premium beer brand Tsingtao.

The newly launched Namsan Dongboseong meal kits will be sold through about 10 large food ingredient marts in the metropolitan area, including Elmart (Guri-si), Lucky Mart (Uijeongbu-si), Good Morning Food Ingredient Mart (Gimpo-si), Daenong Food Ingredient Mart (Gimpo-si), and Namhangang Mart (Yangpyeong-gun).

This content was produced with the assistance of AI translation services.