[CES2022] Calm Atmosphere at the World's Largest Electronics and IT Show... 500 Korean Companies Fully Prepared

Offline Event Resumes After 2 Years
"Attendance Seems to Be Only Half of Usual Levels"

Samsung Electronics is showcasing future home technologies using AI avatars and companion robots 'Samsung Bot I' and 'Samsung Bot Handy' at its booth set up at the Las Vegas Convention Center in the United States on the 4th (local time), ahead of the opening of CES 2022.

[Las Vegas (USA) = Asia Economy reporters Kim Heung-soon and Lee Ki-min] "January is usually the busiest time, but compared to previous years, the number of people coming here seems to be less than 50%."

The world's largest electronics and IT exhibition, 'CES 2022,' which is resuming offline events after two years, officially opened on the 5th (local time), but Las Vegas, the host city in the United States, is generally quiet. Restaurant staff also felt less enthusiasm than before. While the city’s night view was spectacular with neon signs flashing on the streets, the crowds were sparse. Only taxis waiting for passengers at hotels formed long lines. This is because global companies like Google, Intel, and Microsoft, which regularly participated in CES, canceled their offline events, resulting in less interest from industry insiders and local reporters compared to previous years.

A quiet scene in Las Vegas, USA, ahead of the opening of CES 2022

Samsung Unveils 'Future Home' Technology
AI Avatars Assist with Scheduling, Food Recommendations, and Ordering
Robots Introduced to Enhance User Convenience

About 500 Korean companies are calmly preparing for the opening. Samsung Electronics is setting up the largest booth among participants, covering 3,596㎡ (approximately 1,088 pyeong), to welcome visitors. The most eye-catching innovative technologies at the booth, revealed to the press on the 4th, are Samsung’s independently developed artificial intelligence (AI) avatars and robots. These technologies showcase how the future home environment centered on users will change. Inside the home

an AI avatar appears on a display to execute user commands, inform about important schedules, and recommend and order food. Compared to existing AI technologies that provide voice recognition-based guidance services, the notable feature is that users can have conversations with the avatar. The AI avatar also controls Samsung’s newly developed interaction robot 'Samsung Bot I' and household assistant robot 'Samsung Bot Handy.'

Additionally, augmented reality (AR)-based driving information technology developed with the autonomous driving era in mind will be introduced. Under the keyword 'Team Samsung,' technologies connecting various devices from TVs and home appliances to mobile products to provide customers with an integrated experience will also be showcased.

Samsung Electronics is showcasing augmented reality (AR)-based future driving information technology at its booth set up at the Las Vegas Convention Center in the United States on the 4th (local time), ahead of the opening of CES 2022.

Hyundai Motor Company will present a future mobility experience that breaks down the boundaries between virtual and real worlds through robots and the metaverse (extended virtual world). SK Group will introduce carbon reduction technologies through a joint booth featuring six companies: SK Inc., SK Innovation, SK Telecom, SK E&S, SK Hynix, and SK Ecoplant. Hyundai Heavy Industries Group is participating in CES for the first time and will showcase marine mobility centered on autonomous navigation technology. Doosan will focus on eco-friendly energy technologies led by hydrogen. LG Electronics has created a virtual experience space where visitors can check new technology information through digital devices without displaying products at the booth.

Strict Security, Passive Quarantine Measures

Although complicated procedures such as obtaining a negative COVID-19 test certificate before departing from Korea to enter the United States were required, local quarantine measures were generally not strict. Unlike in Korea, it was rare to find restaurants or bars conducting temperature checks. Occasionally, there were employees serving customers without wearing masks.

Instead, the CES venue focused heavily on security, thoroughly checking belongings. Because of this, participating companies need to pay more attention to quarantine measures for visitors. Samsung Electronics decided to introduce a reservation waiting system used in luxury stores or famous restaurants. Visitors who want to enter the booth must receive a reservation number in advance and can enter the booth at the designated time when their turn is notified.

A Samsung Electronics official said, "We plan to allow entry by considering an appropriate number of people to prevent crowding."

This content was produced with the assistance of AI translation services.