In the Trend of Ethical Consumption... Homeplus Expands Eco-Friendly Products

Homeplus introduced Kind Kitchen Towels and Mini Beauty Tissues in December last year.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 5th that its eco-friendly products have gained great popularity among consumers.

According to Homeplus, the Signature No-Label Clear Spring Water, launched in April last year in response to the mandatory separate disposal of transparent PET bottles, sold more than 1.72 million bottles over eight months, reducing plastic usage by approximately 1.1 tons. The Signature beverage line of 28 products, which applied the ‘Easy Peel’ label using perforation lines and water-soluble adhesive for easy separation from containers, sold over 2.97 million bottles last year.

The Good Toilet Paper, introduced in September last year, has sold about 67,000 packs to date. This product is eco-friendly, using recycled milk cartons as raw materials instead of pulp. Through this, it saved 261 tons of pulp, equivalent to planting about 5,200 trees.

Homeplus plans to expand the range of eco-friendly products to further promote responsible consumption. In December last year, as an exclusive product, Homeplus partnered with Mona Lisa to launch the second edition of Good Toilet Paper, including kitchen towels and mini beauty tissues.

A Homeplus representative said, “We have once again confirmed that consumers are responding with value consumption to the eco-friendly products introduced by Homeplus, leading to rapid growth in sales of these products. We will continue to invest in environmental management by continuously introducing eco-friendly products.”

This content was produced with the assistance of AI translation services.