GS25 Launches Honey Ale Craft Beer... "Subtle Honey Flavor"

On the 5th, GS25 will collaborate with BAF to launch the craft beer 'Honey Ale'.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 5th that it will launch a handcrafted beer called 'Honey Ale' in collaboration with BAF, keeping up with the popular trend of honey-flavored products.

Honey Ale is a golden ale style beer, a type between ale and lager. It features German barley malt with distinctive hops, offering a savory and light body. Additionally, it contains domestically produced musk honey, which subtly imparts a honey flavor without compromising the beer's original taste.

The honey-flavored product trend, which began with the Honey Butter Chip craze in 2014, has continuously gained popularity and expanded into various product categories such as snacks, side dishes, and juices. The number of honey-flavored products operated by GS25 increased annually from 42 in 2019 to 46 in 2020, and 52 in 2021. Last year, sales of the top 10 honey-flavored products increased by 93.7% compared to the previous year.

A GS25 representative said, "We have prepared delicious Honey Ale beer by actively reflecting the honey flavor that has been consistently loved by many customers. We hope the sweet taste of honey will captivate customers' palates and wish for a sweet year ahead."

This content was produced with the assistance of AI translation services.