Heo Sang-cheol New CEO of KB Savings Bank: "We Must Advance Mid-Interest Rates and Prevent Inflow of Non-Performing Assets in Advance"

Heo Sang-chul, CEO of KB Savings Bank. Photo by KB Savings Bank

[Asia Economy Reporter Song Seung-seop] KB Savings Bank announced on the 4th that it held an inauguration ceremony for its new CEO, Heo Sang-chul. The ceremony was held the previous day at the headquarters in Songpa-gu, Seoul, and was broadcast online.

On this day, CEO Heo Sang-chul emphasized, "The mid-interest rate sector must further advance the credit evaluation model to prevent the inflow of non-performing assets in advance," and added, "Exposure should also be adjusted according to the financial environment to guard against risk concentration, and the business feasibility should be considered most importantly before reflecting it in the screening policy."

He continued, "Everything must be changed with a customer-centric approach," and urged, "Find the points of customer dissatisfaction and achieve company-wide innovation to provide differentiated and new customer value that only KB Savings Bank can offer."

He also stated, "The most basic attitude toward customers who trust and do business with KB Savings Bank, along with respect for colleagues who share joys and hardships, is to maintain internal control well," and ordered, "Internal control must become a routine in all business operations."

Regarding strengthening competitiveness in the digital sector, he said, "We must have fast and easily connected digital competitiveness," and urged, "Building on the successful establishment of the next-generation project, although small, we must create a fast, easy, and strong digital bank through seamless service linkage both internally and externally."

He also mentioned, "We must create a workplace where employees enjoy working," and said, "Let us expand a culture of communication and collaboration that respects and cares for each other among employees, and create a workplace where everyone is recognized and wants to come to work through fair personnel management and performance rewards proportional to effort."

Meanwhile, CEO Heo Sang-chul previously served as Head of Strategy Headquarters, Head of Southern Regional Sales Group, and General Manager of Smart Customer Group at KB Kookmin Bank. KB Savings Bank explained that he is the right person for the affiliate Biz division, having experience in various sectors such as digital, sales, strategy, and management innovation.

This content was produced with the assistance of AI translation services.