French Tourism Office Collaborates with Artist Jeon Ilrang... Launching Four Annual Collections on Travel Themes
Enjoy Paris Travel with Panorama Views, Recommended Shopping Items, and More

Enjoy the 'Paris Spring Festival' at Shinsegae Duty Free... Collection Event Underway View original image


[Asia Economy Reporter Yuri Kim] Shinsegae Duty Free announced on the 4th that it will hold an annual collection themed around France in collaboration with the France Tourism Office.


Shinsegae Duty Free will sequentially introduce representative regions of France in a total of four sessions in collaboration with the France Tourism Office and photographer Jeon Ilang. The plan is to provide an indirect travel experience to France through shopping enjoyment as well as photo, video, and virtual travel content. Photographer Jeon Ilang held the exhibition "Mon Paris" last year and has also collaborated with overseas tourism offices and famous brands.


The first travel destination is "Paris." The exhibition, with the concept "ROMANTIC BLOSSOM," will continue until March 31. Shinsegae Duty Free said, "It captures Paris and Parisians, which come to mind when thinking of France, as well as the anticipation of spring when flowers bloom."


Photos of French landscapes will be displayed on the large media facade on the 10th floor of Shinsegae Duty Free Myeongdong branch and on banners inside the store. Customers can scan the QR code within the images to enjoy panoramic views of Paris’s iconic landmarks such as the Eiffel Tower, Arc de Triomphe, and Op?ra Garnier in 360 degrees. Best products and travel essentials from representative French brands, including BIOTHERM and HELENA RUBINSTEIN, will also be introduced.



A Shinsegae Duty Free official said, "We hope this collection will somewhat alleviate customers’ longing for travel," adding, "We will continue to provide opportunities for experiences in various fields such as travel and culture so that our duty-free stores become places where customers want to stay longer."


This content was produced with the assistance of AI translation services.

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