November Online Shopping Transaction Amount 17.5 Trillion Won... Record High Achieved

Hyundai Home Shopping mobile app screen. (Photo by Hyundai Home Shopping)

[Sejong=Asia Economy Reporter Moon Chaeseok] Online shopping transaction volume in November exceeded 17 trillion won, setting a new record high. Mobile shopping transaction volume also surpassed 12 trillion won, marking a new peak.

According to the "November Online Shopping Trends" released by Statistics Korea on the 4th, online shopping transaction volume in November last year was 17.5077 trillion won, up 16.5% from the same month the previous year, the highest since related statistics began in 2001.

By product category, transactions for home appliances, electronics, and telecommunications devices (2.1683 trillion won) increased by 12.4%. Food and groceries (11.9%), food services (11.8%), clothing (10.5%), and daily necessities (8.8%) followed. Clothing transactions reached 1.8457 trillion won, the highest since statistics began. Notably, due to the phased return to normal life (With Corona) policy in November last year, transaction volumes for products such as cosmetics and bags, as well as travel, transportation, and culture and leisure services, increased compared to October. According to the survey, cosmetics rose by 10.9% (1.0843 trillion won), bags by 32.6% (379.3 billion won), travel and transportation services by 10.2% (1.0208 trillion won), and culture and leisure services by 22.7% (174.5 billion won) month-on-month. A Statistics Korea official explained, "The increase in transaction volume for these product categories in November is interpreted as being influenced by the shift in quarantine policy to With Corona."

Among online shopping transactions, mobile shopping transactions increased by 22.9% from a year earlier to 12.5287 trillion won, the highest since related statistics began in 2013. The share of mobile shopping transactions in online shopping transactions rose 3.8 percentage points from 67.8% in the same month last year to 71.6%. In the case of food services, the share of mobile shopping transactions in total transactions reached 97.8%, indicating a high proportion of food orders via mobile delivery apps. E-coupon services (91.2%), bags (83.5%), and children and infant products (81.1%) also had high mobile transaction shares.

By operation type, online shopping mall transactions increased 18.7% from a year earlier to 13.0229 trillion won, and on- and offline combined mall transactions rose 10.5% to 4.4848 trillion won. Transactions at general malls handling various types of products amounted to 11.1111 trillion won, while specialized malls focusing on main product categories recorded 6.3965 trillion won.

This content was produced with the assistance of AI translation services.