Lee Chang-kwon Appointed President of KB Kookmin Card: "We Will Leap to Become the Number One Financial Platform"
Determined to Leap as the No.1 Card Company and Leading Financial Platform
[Asia Economy Reporter Ki Ha-young] Lee Chang-kwon, CEO of KB Kookmin Card, stated as his inaugural message, "Let's restore the status of the number one card company and lead the market as the number one financial platform company."
KB Kookmin Card held Lee's inauguration ceremony on the morning of the 3rd at its headquarters in Jongno-gu, Seoul. In his inaugural speech, Lee said, "Due to COVID-19, the overall economic uncertainty, strengthened financial regulations, and disruptive innovations across the financial industry have made fierce competition unavoidable," adding, "Just as crises have always created growth, we must turn crises into 'perfect opportunities' through solid core business capabilities and thorough forecasting and preparation for the future."
To this end, Lee announced plans to ▲ strengthen customer-centric management and core business competitiveness ▲ transform into a top-tier platform company ▲ expand the foundation for new businesses and pioneer future finance through new technologies such as the metaverse ▲ become a leading ESG (Environmental, Social, and Governance) company driving changes in the world ▲ build a creative and agile organization.
Lee emphasized, "In an era where the scale of imagination determines the scale of value due to technological advancements, let's pioneer the future and create new growth engines through free imagination beyond fixed ideas," urging, "Through the attitude of 'Saseokseongho,' let's realize the dream of becoming the number one financial platform company that creates customer happiness and a better world."
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Meanwhile, Lee has served as ▲ Head of KB Kookmin Card's Management Planning Department, Strategy Planning Department, New Business Department, and Lifestyle Services Department ▲ Vice President of KB Financial Group in charge of Strategy (CSO) and Global Strategy (CGSO). Based on his experience as a control tower in strategy and global sectors, he is recognized for contributing to establishing a stable profit base for the group through strengthening the non-bank portfolio and inorganic expansion into overseas markets.
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