Nongshim Chairman Shin Dong-won: "A Year to Dream of the Future While Thinking of Customers"

'Value Up' Presented as 2022 Management Guideline

[Asia Economy Reporter Lim Hye-sun] "The year 2022 must be a year to think about customers and dream about the future."

Shin Dong-won, Chairman of Nongshim (photo), held a group executive meeting on the morning of the 3rd and presented 'VALUE UP' as the management guideline for 2022, stating this. 'VALUE UP' means upgrading the value perceived by customers to a higher level by conducting management activities centered on customers, thereby achieving future growth.

At the core of Chairman Shin Dong-won's management philosophy is the customer. Upon his inauguration in July last year, Chairman Shin declared a new slogan, "Life is delicious, Nongshim," promising to be a partner sharing customers' joys and sorrows.

Chairman Shin said, "To realize customer value management, we must adopt a customer-centric mindset from a mid- to long-term perspective rather than focusing on short-term results," urging a shift from conventional thinking to a new management constitution in the new year.

To this end, he first emphasized, "We must develop products with a customer-centric mindset to meet market demands (needs)." He also said, "We need to breathe life into the brand through marketing that customers can empathize with."

Regarding new businesses such as health functional foods and alternative meat, which have recently begun to show visible results, he said, "We must carefully refine and secure growth momentum," adding, "Expanding the core values of our main business and fostering future businesses with new values is the direction we must take."

Along with this, he ordered strengthening the inspection and management capabilities of overseas production and sales bases. Chairman Shin said, "As the status of Shin Ramyun is rising in the global market recently, we must focus on accelerating overseas business growth," and mentioned, "To add momentum to growth, we need to strengthen the organization and upgrade production and marketing capabilities to the next level."

Finally, Chairman Shin encouraged, "For those who prepare, the future is an opportunity, but for those who do not, the future itself does not exist," urging, "Let us prepare for the future in a more practical direction and enrich Nongshim's tomorrow."

This content was produced with the assistance of AI translation services.