Choi Yoon-ho, President of Samsung SDI, "Let's Lay the Foundation of True No.1 with the 'Maenghobokcho' Attitude"

At the Opening Ceremony, Emphasized Three Challenges and Urged Communication and Collaboration

Choi Yoon-ho, President and CEO of Samsung SDI

[Asia Economy Reporter Lee Hyeyoung] "Let us unite in effort to make this year a foundation for a true leap to first place, adopting the posture of Maengho Bokcho (猛虎伏草: a fierce tiger lying in wait in the grass to pounce on its prey)."

On the 3rd, Choi Yoon-ho, CEO of Samsung SDI, urged technological and quality innovation and qualitative growth for becoming the "true number one" at the 2022 opening ceremony held at the Giheung plant auditorium.

In his New Year's address, CEO Choi said, "Thanks to the dedicated efforts of our employees, we expect to achieve record-breaking performance last year, but risks such as ▲the ongoing COVID-19 pandemic and repeated lockdowns worldwide ▲global logistics crises ▲rising raw material costs still persist," adding, "To overcome these crises, 'super-gap technological competitiveness,' 'best quality,' and 'qualitative growth with profitability superiority' are more important than anything else."

He emphasized, "Only companies with solid technological competitiveness can survive in the battery and electronic materials business," and "Super-gap technological competitiveness is the core capability that will determine our position 10 years from now."

CEO Choi continued, "Quality is the factor that determines the success or failure of a business," urging, "Let us prioritize quality mindset, organize processes and systems to achieve the highest quality level, and secure customer trust."

In particular, he warned, "Focusing solely on quantitative expansion without qualitative growth can lead to irreversible consequences," and said, "Through thorough prior inspection and risk management, let us achieve qualitative growth with profitability superiority by launching products that can capture the market."

To this end, CEO Choi stressed the need for a change in organizational culture based on communication. He said, "A change in organizational culture that truly communicates, collaborates, and dreams of the future together is necessary," and added, "To fulfill corporate social responsibility, let us internalize 'voluntary compliance' and practice 'sustainable management.'"

This content was produced with the assistance of AI translation services.