iPhone, Best-Selling Smartphone in China for 2 Consecutive Months

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[Asia Economy Reporter Eunmo Koo] Apple's iPhone has been the best-selling product in the Chinese smartphone market for two consecutive months.

On the 3rd, IT media PhoneArena cited market research firm Counterpoint Research, reporting that Apple's market share in the Chinese smartphone market in November last year was 23.6%. This follows 22% in October, marking the highest market share in China for two consecutive months. China's Vivo followed Apple with 17.8%.

The popularity of the 'iPhone 13' series, released in September last year, appears to have driven Apple's sales growth. According to Counterpoint Research, the iPhone 13 series, equipped with improved camera functions and longer battery life compared to its predecessor, the 'iPhone 12' series, had a price difference that was not significant, which influenced Chinese consumers' choices. Additionally, the largest Chinese consumer festival, 'Guanggunjie (November 11)', is also believed to have boosted overall consumer demand.

Apple also replaced Huawei, which has been struggling due to U.S. sanctions. While Huawei's market share in China shrank from 27% in September 2020 to 8% last September, Apple more than doubled its size from 7% to 15%. Eunjeong Lee, a researcher at Counterpoint Research, explained, "Patriotic consumption in China is fading, and the prices of Apple's older models have fallen to levels affordable for Chinese consumers, leading to better-than-expected performance."

However, Apple's sales growth is not expected to continue. Counterpoint Research forecasts that Apple's sales in China will decline from December or January this year as it stops upgrading older iOS-based products.

This content was produced with the assistance of AI translation services.