Seoul City and Light Brothers Launch Online Sales of 'Jaesaeng Bicycle'... Starting in Gwangjin and Yeongdeungpo Districts

Annual 15,000 Abandoned Bicycles in Seoul... Online Sales Begin on the 4th Following Business Agreement

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 3rd that it will start an online pilot sale of ‘Jaesaeng Bicycle’?bicycles that have been repaired and given new life after being discarded?in collaboration with Light Brothers, a private used bicycle trading platform, starting from the 4th.

With the demand for bicycle use increasing due to COVID-19, citizens can conveniently view Jaesaeng Bicycles at a glance and purchase them at prices cheaper than regular used bicycles through a smartphone app or website.

Furthermore, as online sales activate and demand for Jaesaeng Bicycles increases, the collection of abandoned bicycles will be further promoted, enhancing resource recycling rates, protecting the environment, and reducing carbon emissions. It is also expected to contribute to asset formation for self-sufficient workers such as the homeless by increasing income for local self-support centers. The profits generated at local self-support centers are used for worker incentives, support for revitalizing self-support projects, and asset formation for participants.

The online pilot sale will begin with Jaesaeng Bicycles produced by two local self-support centers in Gwangjin-gu and Yeongdeungpo-gu. Seoul plans to gradually expand this to other autonomous districts.

In early January, a small quantity will be sold as a beta service, and after platform remodeling, a dedicated Jaesaeng Bicycle section will be created to fully launch sales from late January to early February. Special events such as promotional exhibitions are also planned.

Citizens who purchase Jaesaeng Bicycles can check the potential carbon emission reduction effect resulting from their purchase on the Light Brothers platform. The amount of carbon emission reduction calculated by the carbon calculator provided by Light Brothers will be displayed on the product detail page. This allows consumers to experience ESG and sustainable consumption by seeing how using a refurbished bicycle instead of buying a new one can reduce carbon emissions.

Baek Ho, Director of Urban Transportation at Seoul City, said, “A Jaesaeng Bicycle is a bicycle that was once loved by someone but was abandoned and has now been given new life.” He added, “Citizens’ purchases of Jaesaeng Bicycles not only contribute to carbon reduction through resource recycling but also lead to the payment of performance bonuses to self-sufficient workers and the creation of self-support funds, which in turn promote the collection of abandoned bicycles and the production of Jaesaeng Bicycles, creating a virtuous cycle. We ask for active participation in purchasing.”

This content was produced with the assistance of AI translation services.